The sad fact is that about 90% of the cycling population in the UK as never heard about RSF the off-road cycle club (Rough-Stuff Fellowship), this is be reflected in the club annual report for 2014 with 6% fall in membership, that fall of 37 members not renewing their membership for what ever reason.
The main problem for the RSF is that know one blogging or posting about them on social media about only person who I have come a cross who does this regularly is Al’s Outdoor World about his rides with the South Lakes Group. Yes they do have facebook group, flickr Group and Strava Group which are helpful in getting the message out about RSF but the main problem is the RSF website there very little on it for club that celebrating its 60th Anniversary, yes the website as improve over the past year but there a lot time and money needs to be spent on it to get folk to visit it regularly and join the RSF.
A classic example of where RSF website is going wrong is the ride report for the 8th March 2015 ride for South Lakes Group which you read on the RSF website at this link or on Als Outdoor World at this link, yes its the same report and photos but presented a lot better on Als Outdoor World.
The thing is cyclists like looking at photos of rides and this should be reflected on the RSF website and use find out from new members who came out on South Lakes Group rides that enjoy looking at ride photos on the South Lakes Group website before decide to come out on ride.